Purposeless Learning

I love learning. It’s one of my favourite things to do. When I retire, I’m going back to university. Usually, I want to learn something because I’ve had a little taste of it and (a) I’m just plain curious or (b) I want to learn … Keep reading…

Keep Your Content Fresh

Creating content can be a real show-stopper when it comes to kicking off projects like a new newsletter, website or blog. I often hear some version of this: “What the heck am I going to write about?” Fresh, interesting content is important to ensure your … Keep reading…

Build It and Work at It

A newsletter is not one of those ‘build it and they will come’ things. It takes work to both maintain and build on each relationship that you (re-)start with each issue. Maintain: Give your readers what they want, not what you want to give them. Deliver … Keep reading…

Writing the Wrong

I’ve been talking to a lot of people lately about creating and organizing their content for various purposes and places. In the process of conducting a recent lunch and learn on the subject, I collected lots of tips and ideas, and here’s a good one. Share … Keep reading…

Check Up on Your eMail Marketing

As a follow up to my last article about managing what you measure, here is something else you should pay attention to: Do you know what your email marketing campaign is doing for you? That will lead you to answer the question: Should you be doing … Keep reading…