Hurricane Irene and Newsletters

To all of you readers who have established email contact lists… are you capitalizing on opportunities that are staring you in the face?

Today I received a timely and relevant email from Fairway Insurance Services – a warning about preparedness for Hurricane Irene.  It included an update on the storm, a colourful picture of the storm’s expected course, and links to useful checklists and such to help me prepare for a storm.  Now how cool is that?

You don’t have to wait till your next newsletter issue when something big is going on that affects your subscribers.  Help them out – provide useful information – make it timely and relevant.  Scan for opportunities to be of service to your community.