Another Kind of Challenge

As I step into my 7th year in business, it strikes me that I’m facing a whole new set of challenges this year. That means new experiences and probably some goof-ups to learn from. For my first few years in business, my focus was on … Keep reading…

Hurricane Irene and Newsletters

To all of you readers who have established email contact lists… are you capitalizing on opportunities that are staring you in the face? Today I received a timely and relevant email from Fairway Insurance Services – a warning about preparedness for Hurricane Irene.  It included an … Keep reading…

Be a Tease!

I came across this excellent example of how to promote your newsletter sign-up on your website: It’s not visually appealing, but it says all the right things.  It tells me what I can expect by signing up and teases me with what’s coming up next.  The only thing … Keep reading…