There are many reasons to blog for business so it is important to determine what your goals are with a business blog. A blog is the same as any other business process. You need to determine your end goal and plan a strategy that gets you there.
For those of you blogging to gain new customers, here is an interesting statistic from a hubspot survey they shared in a recent webinar.
100% of those blogging multiple times a day received a new customer contact through their blog. 90% of those blogging daily will achieve the same result. However, when you go out to those blogging weekly, only 58% received a customer and out at monthly blog updates it drops to 13%.
This does not mean that a business blog cannot serve multiple purposes but it does show that if your primary goal is to gain new customers, blogging has to be a commitment in terms of content relevance, frequency and promotion through social media tools.