Showing posts from August, 2020

Basic Set-up for a Lead Magnet

Recently several small business owners have asked me about how to set up a lead magnet to encourage more subscriptions to their newsletter. Here are instructions for you DIYers.
First, prepare your lead magnet - the thing that you're giving away. It should be something of value to your target market.
Next, you'll prepare two pages on your website: a landing page where people can sign up for your newsletter (this may or may not be on your website menu)a redirect page ("Thanks for signing up" page) where people will receive your lead magnet (this should not be on your menu and you'll want to discourage search engines from finding this page)Let's do your redirect page first. Create the page and name it something like 'thanks' or 'download' or... it doesn't really matter what you call it. If you're using WordPress, you can set it to discourage search engines. On this page, you'll place the item you're giving away. It might be a .pdf f…