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Showing posts from May, 2020

Should You Be Concerned with SEO?

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Search engine optimization (SEO) has been low on my own priority list throughout the 15 years I've been marketing my own services. Yes, I freely admit I've been mostly ignoring it while doing just the basics.

This may seem like a blatant disregard for something that's portrayed more and more frequently as essential. It's actually been a strategic decision for my business... not an oversight. Why?

SEO is complicated, time-consuming and expensive. It's a skill I've never desired to acquire. It's technical and behind-the-scenes, whereas I like doing work that can be seen (and yes, sometimes admired). Hiring help for SEO would be a big expense.

The goal of SEO is generally to attract strangers. Over the years, I've wasted time with a few 'tire kickers'. Those are people who have stumbled across my website, know nothing about my experience or the quality of my work, and have focused on price comparisons. I have never competed on price - my pricing is …

Find Gems in Your Sent Mail

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Perhaps you're wondering, "What the heck am I going to write about this week?" Look no further than your Sent mailbox.

Over the past month or so, I've answered a lot of questions by email. I bet you have, too. Have you considered that, if one person has a question, many others likely have that same question?

Maybe you replied with a 'how-to' or an opinion or a bit of free advice. Maybe you supplied resources to help someone find their own answers. All of these gems can be turned into a blog post or a series of posts even.

If you're uncertain about reorganizing and rewriting your emailed messages, you might try a writing template from my Quick & Easy Content Creation Workbook. You'll be done in no time.

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Social-Media-Friendly Blogging

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You've just finished editing (and proofing!) your latest blog post. You pause for a mental happy dance, then you click Publish. Ahh.

And now the rest of the work starts. Because, of course, you need to let people know about this new useful and interesting article you've just laboured over.

You'll want to share your new article out on your social media feeds multiple times, especially when it's new, and then tapering off over the coming months. And to be efficient about it, you'll want to schedule all of those posts now.

So let's start writing the text for those social media posts. What will tease people into clicking and reading? (I'm not talking about lying; teasing is good marketing.)

You can write your teaser from scratch. But the fastest thing is to do is to copy text snippets directly from your blog post.

That is usually what I do for my own posts. And it's often when I realize I could have done a better writing job. I could have written an introd…