Showing posts from April, 2020

Newsletter Audit Checklist

Whether you've been doing an email newsletter for a while or are just getting started, there are always ways to improve. Download our Newsletter Audit Checklist and use it to ensure both you and your readers get the most out of your email marketing efforts.

If you discover you'd like help with your email marketing efforts, fill out the Newsletter Planning worksheet here and book a call.

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The Biggest Mistake You Can Make in Your Small Business Newsletter

It happened again today. I am blown away by how often I see this particular mistake.

I received an email newsletter from a business I wasn't familiar with. That's OK but I wanted to go to their website to investigate more. And there was not one link in that newsletter that went to their website!

Granted, there are times when you may not want to distract readers from another goal for your email. But a newsletter is definitely a place where you want to encourage click-throughs to your website.

There's a very direct correlation between the amount of text, the number of links available to click, and your click-rate - the more links, the more clicks.

There are many ways to insert links to your website into your small business newsletter. Here are a few suggestions.

Insert links behind images.

☺ Always insert a link to your Home page behind every iteration of your logo.
☺ If your photo appears in your newsletter, link it to your About page.
☺ Behind product/service images, link …