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Showing posts from January, 2020

Being Seen = Being Remembered

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Isn't it amazing that it's now so easy to keep in touch with people we met years ago? Social media has allowed me to reconnect with old friends and work colleagues from long before social media existed. (Yes, I'm that old.) It has also allowed me to stay connected with people I've met along my small business journey.

Many people have come and gone but I remember the ones I'm connected with because I "see" them sometimes on Facebook or Twitter or LinkedIn. But I don't see them all and I don't see all their posts. My life gets in the way and sometimes days or even weeks may go by with me paying little attention to social media. I bet this happens to you too.

Then there are the people I remember well, those who come to mind when I stumble upon an opportunity that might suit them. Those people are actively staying in touch with me in a way I can't ignore - by email. And I open my emailbox every single day... many times.

There is huge value in hav…

Does Your Writing Pass the $1-A-Word Test?

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Guest post by Neil Everton, Podium Media & Communications Coaching

If you are looking for a quick and certain way of giving your words more impact, look no further than your purse or wallet.

Take a look at the last thing you wrote. It doesn't matter if it's a letter, email, report, newsletter, web content or promo script.

Look at it with a critical eye, and with this question in mind: "Am I prepared to pay $1 for every word I've written?"

Go through the script slowly. Strike out every word that isn't working hard to convey meaning.

Make sure you use the active voice. 'The man opened the door' is active. 'The door was opened by the man' is passive (and two words longer than the active version). A $2 saving in one short sentence.

Look for any of those phrases that slip into our writing unbidden. 'It's my considered opinion' is $3 more expensive than 'I think'. 'At this moment in time' is a long-winded way of sayin…

Being Found vs. Getting Found

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Did you realize there's a difference between being found and getting found? The words suggest a subtle difference but, really, there's a huge distinction when it comes to online marketing. Many new and experienced small business owners make critical -- often costly -- mistakes by not understanding the difference.

I'll start with 'being found' because this is my own strategy (and my area of marketing expertise) so it'll be easier to explain. Also, I think you'll be able to appreciate the difference more when you read down to the 'getting found' description.

Being Found Someone searches for your name or the name of your company because they know you in some way or have heard about you.

These people already know something about you or your business. They have a perception that you might be able to solve their problem and they are looking for evidence. Hopefully, they are also looking for how to contact you.

In sales lingo, these are warm leads. In my …

What's Your Stumbling Block? Blogging Survey

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Ever since I wrote this article -- Where Do You Get Stuck? -- a couple of years ago, I've been on a mission to come up with solutions to content creation obstacles.
coming up with ideasadapting your ideas for writingstarting to writefinishing writingediting and proofingfinding or creating graphicskeywords and publishing Aside from talking about this a lot with small business owners, I've also been circulating a survey on my social media feeds. If I know where people most often get stuck, I know where to focus my problem-solving efforts.

Here are the survey results so far:


If you haven't yet responded to this survey, I'd sure appreciate it if you would -- it's only one question. You can click here to do that now.

If you're suffering from any of those first three obstacles, using writing templates will help enormously. You can get a workbook here that includes 15 templates.

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One Word for 2020

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I'm not sure what I was thinking when I decided on my one word for 2019. It was a week after my husband had told me he wanted to split up... and I chose EMBRACE as my guiding word for the coming year.

At the time, I had good intentions about business development, embracing and growing several different initiatives. Optimism is a good thing but, looking back... well, duh! It was more of a year of shedding: my 16-year marriage, my house and garden, and lots of things I'd accumulated.
It wasn't all bad -- I taught three 11-week courses, partnered in the second successful Social Media Day Halifax Conference, moved myself and clients to a new bulk email service provider, built nine websites, and supported clients with their ongoing marketing. But I didn't really embrace anything; in fact, I turned business away several times.
All is not lost. The word embrace has served me well for the last month of 2019. I'm settled in a new place with a lovely new office. I finally r…