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How to Make Smart Marketing Decisions

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Small business owners can spend a lot of time and money on marketing initiatives. Sometimes we're successful and sometimes not so much.

I think of marketing as an experiment because - really - there are no magic bullets. There are best practices, there is good and bad advice, there are lots of experts and gurus. But we, the business owners, have to make the final decisions and... live with the results.

Marketing isn't cheap (even if it's our own time) and poor decision-making can hurt more than our wallets - our reputation may also be at risk.

So, how do we make decisions about things we have little experience with? How can we possibly know what all of our options might be when it comes to getting a new website? Or knowing which social media platforms will work best? Or building a content strategy? We can't... unless we put some extra effort into it.

Step #1: Clearly identify the decision that needs to be made. Sometimes it'll be staring you in the face but other t…