Being Sneaky About Email


When I see the words "try this" along with the words "your email subscribers" in a headline, I get a little antsy. The email I received today included "sneaky-favorite email sequences" in the body text.

Here's the thing, if you're delivering value to your readers on a regular basis, you don't need to do anything sneaky. If your readership is dropping off, start delivering more value. Keep giving the thing your readers signed up for... or give even more of it.

Being sneaky may result in short term gains (i.e. your stats look better for a month) but it will tarnish your reputation and long term results. Being sneaky means you've run out of value to give and you're getting desperate.

You're not there yet. You only have to keep discovering the value that your readers want. Do a little research... get inspired.

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