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Showing posts from August, 2019

Getting Back on Track

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If you're feeling - like I am - that you need to get focused for the next quarter, perhaps my list of planned activities below will be helpful.

Business development: Continuing to refresh and work a business plan is a top priority, but sometimes it can get lost in the daily grind. I have several activities I'm keeping alive and making progress on by using a simple project management tool (Trello). I recommend reading The Phone Lady's post with advice about how to reach your revenue goals this year.

Website refresh and audit: It's a good idea to do an audit of your website quarterly. It's even better if you pay or beg someone else to do it for you - they will see things you won't. Over the summer I've been working with Alison Knott on a brand refresh that you'll see roll out in September. A full audit will be part of that process.

Masterminding: This continues to be an important road to business development and growth for me and my company. If you're n…

Old Marketing Tricks

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"Yes, it's an old marketing trick to "accidentally" make a mistake in an email campaign so you can resend an email shortly thereafter to increase the number of times people see your message."
This was the lead message in an email I received recently which included a correction to information which I had indeed received a couple of hours before.

Making a deliberate mistake is a darn poor excuse to get into people's inboxes. Making ANY mistake doesn't reflect well on you, deliberate or not.

Do your marketing well and you won't need to resort to tricks. And you won't need to fix mistakes.

If a *real* mistake happens, here is my advice about how to deal with it. Let's avoid those made-up mistakes completely.

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How Outlining Gets You Unstuck

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This post was written by Liam Friesen, who has recently joined Daley Progress in a part-time support role. (How lucky am I to have a journalism student helping me out?)

Telling yourself that you want to start writing an article is simple. The hard part comes when you actually begin.

This is an issue that plagues those who know what they want to write about but don’t quite know how to explain it. If this is a problem you run into often, try starting with an outline.

From time to time, I struggle when trying to formulate an article. I find myself unable to put my ideas into words and I get stuck. However, when you create a layout or an outline for your topic, you won’t fall into a pit of wordiness and confusion.

An outline can appear in any way you want, as long as you include the following: an introduction, your main body information, and a conclusion. The introduction and the conclusion are quite self-explanatory but the main body paragraphs are where most people get lost.

Think of it a…

Being Sneaky About Email

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When I see the words "try this" along with the words "your email subscribers" in a headline, I get a little antsy. The email I received today included "sneaky-favorite email sequences" in the body text.

Here's the thing, if you're delivering value to your readers on a regular basis, you don't need to do anything sneaky. If your readership is dropping off, start delivering more value. Keep giving the thing your readers signed up for... or give even more of it.

Being sneaky may result in short term gains (i.e. your stats look better for a month) but it will tarnish your reputation and long term results. Being sneaky means you've run out of value to give and you're getting desperate.

You're not there yet. You only have to keep discovering the value that your readers want. Do a little research... get inspired.

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