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Showing posts from July, 2019

What Are You NOT?

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Every small business owner struggles with their messaging from time to time and this is especially true when developing content for a new or refreshed website.

I - and you - can sit and make a long list of words and phrases that describe the way we work with customers. That's a good idea, of course.

Here's a more powerful option and, in some ways, it makes the task easier.
Search your words and phrases online. See what others in the same line of work are saying about themselves and the way they do business.Start a list of the words and phrases that are NOT like you and your business, that are clearly not ones you would use. They will practically jump off the screen at you.Using that NOT list, write a list of 'opposites'. If this is how you're not, then change it to the way you are. Now you can use these new words and phrases as you develop your website content and marketing messages. And you could easily include a bullet list of "This is not ..." to clari…

The Work of Small Business Blogging

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This is my 600th blog post. I'm feeling the pressure to write something wise and inspirational about blogging like I did with post #500. Are you ready? Here it is...

Aside from your business objectives, you actually have to like doing the work of blogging to maintain momentum for the long term.

I wouldn't have made it through 600 posts if I didn't actually like doing the work. Sure, I've felt stress to meet deadlines and guilt when I haven't. My pace has sometimes slowed but I won't be stopping any time soon. The commitment grows, the longer you're at it.

Here's the thing about blogging though - you can give it a try to see if you want to make the commitment. Do a few test drives to see if you like the work involved.

I'm researching the obstacles that keep people from blogging for their businesses - those who say "I should" but never start. Can I help get you unstuck in a 10-minute phone call? Maybe. Want to find out? Book a call here.

Clic…

Content Template - Share a Concept

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You just had an a-ha moment – by thinking, researching, reading, discussing, learning, teaching, experimenting, or problem-solving. And now you’re anxious to share that new insight with your readers who will also benefit from it.

Not sure how to organize your ideas and get writing? Download this content template to get going - and done - in no time.

Using content templates is sort of like filling in the blanks. Capture your ideas, organize them, and draft your article quickly. Want more templates? Click here to get the free Quick and Easy Content Creation workbook.

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Using Lists to Embrace Change

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Many small business owners didn't start their careers as small business owners. And the road each of us took to get here is quite different. But one thing is fairly common - we're finding ways to earn a living doing work we love. Often that means evolving and growing and changing.

My 'one word' for 2019 is EMBRACE. Admittedly, it hasn't been in my awareness much but two recent events brought it to the forefront. First, a Twitter friend asked if I'm succeeding. It gave me pause and moment to pat myself on the back - because I've been living it, even if subconsciously. A couple of days later I met with colleagues for some business development advice. Driving home afterward, I realized going through that process is also about embracing.
Oh, do I have lists! Creating them has been about embracing all the pieces of my business. Here are some of the lists that have helped me work through this business development process. You may find this list of lists useful, t…

What Would Your Hero Do?

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Survivor fans might remember WWMD - "What would Monica do?" - from Season 34 Game Changers. Brad Culpepper often reflected on what his wife Monica would do in a given situation. He considered Monica his hero as she had made it to the final tribal council on an earlier season. This introspection seemed to work as Brad also made it to the final tribal council.

Recently I wrote to a trusted colleague describing the help I want from her as "What would Alison do?" After all, Alison Knott is an expert at branding and that's exactly the kind of help I was writing to her about.

There are other heroes in my life - business and personal - whose advice I call upon often without their knowledge... by thinking, "What would *my hero* do?" I'm so fortunate to know and love them, to appreciate their expertise and learn from it.

Do your heroes guide your daily business activities? Do they shape your decision-making without even knowing? Now might be a good time to …

How to Work Effectively with Marketing Creatives

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Did you know that a third to a half of the total time spent working on marketing implementation projects is spent communicating with clients? That communication usually takes the form of informing, consulting, decision-making and tracking action items. Depending on the scope, it may also include educating and training. That's a lot of communication! And it may be why price quotes are higher than you expect.

Effective communication is absolutely essential to pulling off any marketing project successfully. Planning and budgeting for that communication are also essential.

You want to work with creatives who will guide you through the process without wasting your time or theirs, who will ask for feedback frequently, who will skillfully mine your ideas and apply them to the project.

I want to work with clients who aren't concerned with hurting my feelings, who will tell me when they don't like something. No one can solve a problem they don't know exists.

No one wins when mar…