We Can't Do It All So Let's Choose Wisely


My good friend and business collaborator, Anita Kirkbride, has been doing keynotes recently about how to embrace being #flawsome. It's a hard lesson for someone like me with perfectionistic tendencies. But around mid-May, I made a conscious decision to let a few things suffer so that others could flourish.

Here's one of the things that suffered:

Fewer people read my blog. That tells me my own marketing is working when I'm maintaining it. I know exactly what happened: I wrote fewer posts and one of the scheduling apps I use conked out for 2 weeks. (Thank you, Google, for continuing to send readers.)

I decided to live with it because other things, like Social Media Day Halifax 2019, were more important. And yes, I felt a bit guilty because I teach this stuff and setting an example is important.

No one ever said running a small business is easy. Sometimes we have to make tough choices... and move on. And really, while seeing my blog readership increase instead of decrease is always nice, I got waaaay more benefit personally and professionally from the other things I was involved with.

Click to Tweet this Article

Originally published in the Work Better, Not Harder newsletter June 28, 2019

Comments

  1. You had me at the meerkat! A great example of why "set it and forget it" really doesn't work for your (or my) business.

    ReplyDelete

Post a Comment

Popular posts from this blog

How to Write the Introduction to Your First Newsletter

Introducing Your Very First Issue

Why and How to Do a Wrap-up Article

4 Tips to Gain Trust with your Subject Line

Content Plans were Made to be Broken

Writing the Wrong

Simple Help for Better Blog Writing

Email is the Alternate to SEO

Content Template - The Newsjack

Your Goals Shape Your Content