Advertising vs Content Marketing
I don't often use terms like 'lead magnet' and 'sales funnel' on this blog. Not because they aren't good things to have - of course, they are - but because there are lots of others writing about those topics. Here I'd rather discuss ideas for those and other tools we use to attract customers.
Content marketing works the best when you focus on the content first. The delivery method is important but won't matter if you aren't creating valuable content.
When I opened a newsletter from a friend recently, this headline jumped out at me:
Content marketing results in 6x more conversions than other forms of marketing.
Advertising costs money. On the other hand, content marketing costs time. Which do you have more of?