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Showing posts from September, 2018

Are You Turning People Off With Your Marketing?

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Do you, like me, cringe if someone points out something about your marketing they don't like? Recent chats with other marketers have me realizing... I don't get enough complaints.

How are complaints useful?

Disqualifying prospects: If complaints are from people who aren't in your target market, you might be doing something right, rather than wrong. Don't water down your message to try to appeal to everyone or it will resonate with no one.

Differentiation: Thinking about "the opposite of" or what something is NOT is extremely helpful in developing your marketing messages. Recently, when receiving feedback from friends about a landing page I have under development, the "negative" comments specifically led me to think about what my new program is not. And listing what my program is not has helped me to focus in on why it's different.

Feedback: Complaints are just one form of feedback - and like all feedback, should be evaluated for their merit. ALL fe…

3 Ways Having a Social Media Strategy Will Save You Time

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Guest post by Anita Kirkbride
Have you ever noticed how being overwhelmed by something tends to make it suck the time right out of your day? The more overwhelmed you feel, the longer it takes to get it done? All entrepreneurs get that feeling about something and many have learned tactics to deal with it and get things done more efficiently.
Ben Franklin famously said, “For every minute spent in organizing, an hour is earned,” and it has never been truer than for planning your social media marketing!
If your paralysis stems from social media, the best way to get moving is to create a social media strategy and plan out what you need to be doing. Here are three ways doing so will save you time:
Knowing what to post

Simply having a plan for what you need to post each day cuts the time you spend trying to figure that out. If you’ve ever stared blankly at your screen, wondering what to post on Facebook, you know what I mean. Taking the time to plan your content in advance means you cut out a…

Are You Having a Conversation or Giving a Lecture?

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Guest post by Frances Leary
Every business of every size needs a platform that gives it a voice. Social media is just that. It gives every organization, large and small, a voice to share its information, inspiration, products, and services with the world.
However, if businesses are only listening to their own voices, it’s like giving a sermon. People can only listen to a sermon for so long. Eventually, they don’t want to listen anymore.
Imagine this scenario:
You’ve been told you need to “be on social media.” So, you find some content to post and you use an automation tool to get it out there consistently. And then to yourself, you say, “Whew, that’s done. Now I don’t have to deal with social media for a while.”
The result?
There you are, standing behind your online lectern, giving an unending sermon to an audience of your very-soon-to-be-disengaged potential customers and clients. You just keep on talking. Eventually, they stop listening. It’s like giving a lecture to an empty auditorium.
P…

How to Share Yourself Through Your Content

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Are you a learner? Share your learning.

Are you a teacher? Share what you teach.

Are you an experimenter? Share what you discover.

Are you thoughtful? Share your conclusions.

Are you an artist? Share your art.

Are you a shopper? Share your style.

Are you a conversationalist? Share the latest news.

Are you a planner? Share your plans.

Are you a storyteller? Share your stories.

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Oh, The Embarrassment! (And The Engagement)

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You know that feeling when you're talking to a group of people, quite passionate about the topic, and suddenly your brain resets? You have no idea what you were about to say. Total blank. Especially when it happens in front of a class or on a live broadcast, you feel an immediate flush of embarrassment and confusion. I know it well.

What to do? Own up and share your predicament. Everyone messes up at one time or another. What you'll discover is that people will rush to help you recover, to rescue you. (Dare I say Canadians are particularly good at this?) Suddenly, whatever you were talking about has become a shared experience, not just a discussion.

I was reminded of this embarrassment factor while watching a Facebook Live where my friend and colleague, Anita Kirkbride, momentarily lost her focus... and gracefully recovered. Later in the discussion, she talked about how the fear of embarrassment shouldn't keep us from doing our own social media marketing.

Embarrassment ha…

Brainstorming by Email

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Long ago and far away, when I worked for a multinational, sometimes I brainstormed with my team by email. I was working in Georgetown ON and had staff in Toronto, Regina and Abbotsford. Email was fairly new back then, and a welcome alternative to scheduling group conference calls across the time zones.

I could start with a discussion question sent to the customer service reps, asking them to add comments and send onto the production planners. The planners would give their input and send it on to the warehouse staff. Eventually, I'd get back an email that loosely mapped out a process. I've never used email so productively since.

Now, I don't have staff but I still have a team. And I'm usually brainstorming ideas, not processes. Here's the funny thing, I can sit by myself and scratch notes on paper... and get overwhelmed with ideas. So I start writing an email to my cohorts explaining and asking for feedback. And through that process, I often find clarity - without …