June 1, 2018
9 Reasons to Deliver Your Newsletter Using Chatbot Technology
Nine hundred million people use Facebook Messenger as a primary messaging tool. Do you think a few of those would rather receive your newsletter that way - on their phone instead of in their inbox? And wouldn't it be great to give them the option?
Now you can build a contact list and distribute your newsletter by Messenger. Here are nine reasons to do that:
#1. People tend to have a Messenger account longer than they have an email address. When people change jobs, they will likely get a new email address but will continue to use the same Messenger account throughout their lives.
#2. Give your readers a choice of how they want to receive your information. Some of those 900,000,000 people are your customers and fans.
#3. Higher open rates - industry leaders are saying 80% is typical.
#4. The timing of delivering your newsletter becomes a little less important than with email newsletters. (e.g. it's less important to deliver during working hours)
#5. Segment by gender, location, and time zone - without gathering all that information yourself.
#6. Unlike with bulk email applications, people can unsubscribe and then resubscribe themselves - as often as they want.
#7. Especially well-suited to businesses already using Facebook to talk to customers and fans.
#8. Launch drip messages based on subscription date as you can with email.
#9. Use an easy opt-in process that's fully compliant with CASL, GDPR and CAN-SPAM.
I have a bot set up to deliver our weekly event listing for small business people in the Halifax area. If you want to see how one works (subscribe and unsubscribe easily), click here or go to our Facebook page and click 'send message'.
In coming posts, I'll talk more about how to use bot technology for your newsletter. It's a whole new way to think about list-building and keeping in touch with people. If you are thinking bots will reduce the human connection, you are wrong - they're a great way to get the conversation started... and keep it going.
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| Keywords: chatbot, content marketing, deliverability, facebook, list building, marketing, Messenger, newsletter applications, newsletters