If you aren't looking at statistics at all, how do you know if your online marketing efforts are paying off? You don't need to have a complex Google Analytics set-up to keep an eye on trends. Yes, hard numbers are good to know but trends give you strategic information.
Anita Kirkbride and I used a similar chart to the one above when we presented at BlogJam 2015 - back then the top line was 9,000 pageviews per month instead of 20,000. I can tell you exactly what I changed at key points (at Anita's urging) which had a direct effect on my blog readership:
- June 2011 - I started using social media.
- September 2012 - I started blogging more and sharing posts more frequently on Twitter, in particular; results were obvious by December.
- December 2013 - I started posting daily enewsletter tips on Twitter and LinkedIn.
- 2nd half of 2016 - I started posting daily newsletter tips on Google+.
Is what you're doing working for you? How do you know?
Click to Tweet this Article