Showing posts from February, 2018

What Kind of Busy Are You?

Since when does being busy have to be a bad thing? It's easy to find articles about how to avoid busy-work and how not to wear 'busy' as a badge.

My first inkling that 'busy' isn't always good came in the form of a phone call from my (at-the-time) boss. We worked at different locations and he asked how things were going. My answer included the word 'busy' and he said, "Linda, you shouldn't be complaining." At the time the business group I worked in was weathering a period of slow business, and things had just started to pick up. To me, being busy was really a good thing and I was (failing at) sharing our good news.

That was over 20 years ago but it stuck with me. Now I'm a small business owner and I don't feel any different. Why is being busy shameful? And why can't we wear our busyness like a badge of honour?

When I'm busy, I'm making money - what could be better than that? It's a big part of why I work.

Let's e…

This Useful Process Helps You Teach with Your Writing

If you do any amount of training or facilitating work with customers, you may already be familiar with adult learning models. Teachers use them to prepare insightful learning experiences.

The one I'm familiar with is Kolb's Experiential Learning Cycle but there are others equally useful:

Learning can start at any stage in the cycle:
Concrete experience - encounter a new experience or reinterpret an existing experienceReflective observation - reflect on an experience from a personal perspectiveAbstract conceptualization - form new ideas (or revise existing ideas) based on reflectionActive experimentation - apply new ideas to surroundings, test for changes in the next experience
The next time you sit down to write an article intended to teach, consider following this process. Pick the most obvious stage at which to start for the topic you have in mind. Work your way through the cycle, perhaps having a paragraph or two for each stage. Your writing will flow smoothly from one poin…

Here's How Writing Content Turns You Into an Expert

There are many marketing benefits to regular blogging or writing for a newsletter. But other - perhaps more important - benefits may not be clear until after you've been doing it a while.

Regardless of how much you know, sooner or later you're going to need to do a little online research.

Does that article you just wrote really include all the important facts or items? Especially for checklist type articles, you want to make sure to include everything relevant. An item missed from a list of items to take camping in the winter could have dire consequences, not the least of which is your reputation.

Does your article agree or disagree with others' advice or information? Finding other references that support your message is good - you can grab quotes or link to it. Finding others who disagree is important if there are a lot of them - you may need to justify your message in that context.

Do you know the latest developments in your industry or affecting your target market? Talkin…

Why Does Everybody Know Me?

"Everybody knows who you are. How do you know so many people?" I hear it every so often... and my answer is really easy.

It's not because I'm such a charming person. It's absolutely because my name shows up in their inbox every single week. The thing is, people don't know me - they know of me, whether they open my emails or not. (Or even if they think my subject lines are boring.)

Repetition and consistency do pay off but, by their nature, the results take time. There is no shortcut, so start now.

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The Worst Thing About Moving My Website to WordPress

There have been many good things about moving my website to a WordPress platform late last fall. And there have been a few frustrating things. I'd been doing a pretty good job of ignoring some of those frustrating things until I received an email from Google Search Console with the subject line: Increase in "404" pages on

Oh no! That sounded pretty ominous. The accompanying graph was even more so.

Here's the backstory: all my website links changed with the move. Previously my pages all ended with '.html' and now that's truncated. There's a plug-in for redirecting when people click on an old link out there somewhere, so I set that up for every current page. I also had to move several documents and files hosted on my old site to the new one, and then go change all those links on my various blog posts about them.

Tedious, painful work but I thought I had it handled. It turned out I was so very wrong.

These '404 errors' are cau…