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January 30, 2018

Combine Networking with Research for Killer Content


Looking for a unique and easy content idea for your blog or newsletter? It will even improve your networking at the next event you attend.

Think of a survey question where the answers of many people will give you market insight. Make sure:
  • The results will be useful to you in understanding your market.
  • The results will be interesting to your readers, and perhaps be useful to them, as well.
  • The question is simple and can be articulated easily in a networking setting.
  • The possible answers are easy to record so you can tally them up later.
Here are some examples:

I might ask, "How often do you send out a regular email newsletter?" My article might be something like: 45% of Small Business Owners Surveyed Don't Send Out Newsletters, with the results of the research (and how it was gathered) within.

A health coach might ask, "How many times during a week do you skip breakfast?" His article might be something like: Skipping Breakfast is Rampant Among Small Business Owners. (I hope not!)

A clothing store owner might ask, "How often do you order clothes online?" Her article might be: More People are Ordering Clothes Online But Are They Happy About It?

Of course, these are also segues into engaging conversations at a networking event!

This piece of content will be completely unique to you and will also start interesting conversations online. Let's have a chat and do a little research together at the next networking event!

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