November 30, 2017

What Feedback Do You Pay Attention To?


Have you ever fallen into the trap of making a change because of one single piece of feedback? It's happened to me and I've seen it happen to others. Don't change your brand's font (or anything else) because one person doesn't like it.

One person's preferences will never represent a significant sample of your target market.

We want feedback, we ask for feedback, and when we get it, we feel we have to act on it. Not so. Instead we need to think about it, give it careful consideration, and get more feedback from our target market - because it's their opinion that matters when it comes to our marketing.

I've been intrigued lately watching the series Wisdom of the Crowd based on the concept of crowd sourcing to solve crimes. It's a great example of how important feedback is to our success, and how to cautiously use that information in a useful way.

originally published in Work Better, Not Harder newsletter November 30, 2017

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