August 12, 2017
When is a Discount a Gift?
If you give someone a $25 giftcard to a shop where the lowest priced item is $50, is it a gift?
What if a complete stranger gifts you 50% off the price of a conference ticket? Is that a gift?
The headline said: Our Gift to You: A Special Discount for Generators Summit. When I followed the link in the email to get my gift, I was taken to an Eventbrite ticket purchase page. Currently I can get the early bird price. What a generous gift... not.
Usually I would tweet or otherwise share information about such an interesting event, even if I won't attend. This particular event is actually getting a whole blog post.
Be aware of the perceptions of people opening your emails or clicking on your links. Using the word 'gift' in any marketing context is tricky because it mixes up social values with economic values. Just because others do it, doesn't mean it's right (for you).
Click to Tweet this Article
| Keywords: advertising, call to action, customers, e-marketing, email, headline, marketing, subject line