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Showing posts from July, 2017

Do You Need an Editorial Calendar?

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An editorial calendar makes it easy for people to work together, helping them follow a plan.

What if there's only you in your business? Does it make sense to create an editorial calendar? Absolutely, but for different reasons.

If your plan is in your head, writing it out will reduce stress - now you don't have to remember it. Handwriting activates the creative part of your brain and your memory. More importantly, having a plan will prep your brain to be on the lookout for appropriate content.

You can use fancy spreadsheets, or find a detailed editorial calendar online. You can use coloured file cards, sheets of paper, or a whiteboard. The most important thing is that it works for y-o-u. It doesn't have to be like anyone else's editorial calendar.

Of course, before you create an editorial calendar, you need to generate a bunch of content ideas.

If you are like me, your content ideas may not be well organized. Creating an editorial calendar forces you to create organiza…

Storage for Great Ideas - Back of Book (BOB)

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Do you often flip to the back page of your notebook to jot down content ideas? If not, start!
When I'm teaching small business classes about online marketing, I insist they start a page in the back of their notebooks for jotting down ideas for blog or social media posts. This page will extend beyond one, but it's the start of something great. BOB (for back of book) becomes a new friend... your idea catcher.
When you are looking for something to write about or post, check your BOB for ideas.
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Quick Prep for Business Phone Calls

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Imagine this happened to you earlier today...

You chatted on the phone for two hours with one of your favourite customers. You both laughed a lot and enjoyed catching up. It had been a while since you had a relaxed conversation with her. You're smiling as you hang up the phone.

Then reality strikes. A quick check of the time and your to-do list confirms you've lost control of your day. Your smile fades. You aren't feeling as cheery as you did a few minutes before. Now you'll have to hustle and compromise the rest of the day.

And that's not the worst impact. Your favourite customer is in exactly the same situation. She hung up smiling, too, but quickly realized the impact on her day. (I suspect this story may ring true for some of my customers.)

Here are a couple of things I try to remember to do so a friendly chat doesn't go too far off track:

Jot down on paper a short list of points to cover during the call. I can use it as a reminder to bring the focus back t…

One Little Word Can Go A Long Way

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It's 2pm on a Thursday afternoon. I've been out all morning and discover urgent requests from two different customers as soon as I'm back at my desk. I already have a full plate for the afternoon and immediately realize I'm not going to be able to help both customers. I have to pick one over the other. Who do I pick?

The one who always says "Thanks!" It's a no-brainer.

Manners and respect will never go out of style. And they absolutely give you a one-up over those lacking... in business and in life.

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How to Get People to Open Your Emails

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How long did you think about the subject line of that email you just sent to your brand new client? Will they be interested or excited to open it? Or will they leave it sitting unopened, floating closer to the bottom of their inbox?

I've discovered a little quirk. In fact, it feels more like a secret I shouldn't acknowledge, maybe even a tad manipulative. It didn't start out that way but now I know what I know... well, I can't un-know it.

Here it is. If I send an email to any of my work friends with the words 'no rush' in the subject line, it's likely to get opened faster than any other email I send them.

Of course, this may not work any longer once my friends read this article. But let me be clear, I've never used that knowledge to manipulate. And that's why it works. When I send an email with 'no rush' in the subject line, I really mean there's nothing inside requiring their attention soon. Usually it's a business idea in some for…