What's the marketing strategy for NOT attracting new clients? Is it to stop marketing all together? Or to scale back, everything or some things?
There are many reasons why a small business may not want to receive new customers for a period of time; I just hadn't considered it till now. I'm working on another business project so I need to free up some of my time and energy. I'm also trying to squeeze in some vacation time this summer.
Here's what has brought all this to my attention: the thought of sending out my monthly newsletter is making me nervous because I don't want anyone to call or email when they receive it. If that's not messed up thinking for a marketer, I don't know what is.
So, what is the answer? There are some obvious things, such as scaling back my social media posting and blogging a little, removing promotional posts from my scheduling, changing or removing my calls to action (in more places than I've thought of yet!), advising my referrers and clients, and putting a message on my website.
I'd love to hear your suggestions in the comment box... what is a good strategy for temporarily scaling back sales without sacrificing the hard work you've put into marketing?
photo by Philippe Vieux-Jeanton / Flickr
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