Brief is the New Black
There is so much information available online that it's hard to even give it away. If your content is top notch and needed by your target market, you still have to get their attention... before you get a chance to make the sale.
The competition for attention via email has increased... a lot. Starting fresh is more difficult now than it was when I started - people aren't as apt to subscribe to *anything*. It means that giving away amazing value is even more important... and the bar for what constitutes valuable content continues to rise.
Just because it's hard to do, doesn't mean you shouldn't do it.
People appreciate good information but they also appreciate brief. Your readers can avoid the fear of missing out (#FOMO) if you give them small snippets of your own or others' content. 'Brief and useful' is a great way to start thinking about your content, especially if you are just getting started. Don't be fooled, though, because brief and useful is not simple to do.
photo by Idhren / Flickr
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