March 6, 2017
Quick Update on the Canadian Anti Spam Legislation
It's been 3 years since CASL came into effect in Canada and the grace period ends on July 1, 2017. I know, it's an icky subject but I want to keep you informed. There's a lot to know but I'll keep this really brief.
Here are the two most important things you need to know about CASL right now.
First, if you own a business and use email for business, every email sent is governed by CASL. It has nothing to do with the application you use, or how many people you send to at a time. Many business people seem to think CASL doesn't apply to them. It definitely does!
Second, the good news. Even though CASL applies to your email communication, unless you have many thousands of subscribers, you're unlikely to ever garner enough attention to warrant an investigation by the CRTC. There is possibly some new legislation coming that will allow civil cases although I have a hard time imagining the grounds for any such cases.
For some businesses, such as mine, it's still important to be compliant with the regulations. If that is also the case for your business, here's a quick and dirty run-down of what most small businesses are missing.
photo by ThoroughlyReviewed / Flickr
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Linda Daley of Daley Progress Inc. helps busy small business owners get their content in front of their fans. Get 10 QUICK & EASY CONTENT TEMPLATES when you subscribe to her newsletter full of practical marketing tips for small business owners.