March 12, 2017

How to Improve Your eNewsletter Results


Would you want me to be nagging you about your newsletter campaign? Making sure you keep to your schedule, aren't stuck for writing ideas, and regularly check your statistics? I've been told nagging can be very helpful.

Here are some pieces of advice I dish out to clients on a regular basis - not because I like nagging but because I know these things can make a difference.

Plan your content ahead of time. Planning gets you thinking, even if those plans are bound to be broken.

Use a 2-step writing process. Draft and write your content; edit and polish it on another day, or later the same day.

Finalize your copy before it gets inserted into your newsletter. Last minute changes, while not always avoidable, are most prone to mistakes. Your final check should be proofing, not editing.

Try using a Word template to assemble your content. Create one with the appropriate sections and it will operate like a checklist so you won’t forget anything.

Take care with your subject line. Nothing else on this list will matter if no one notices your email.

Send when the conditions are right. Ideally you want your newsletter to arrive when your subscribers are using their email.

All of these seemingly nit picky little things do make a difference. Have you been nagged yet today?

photo by Andrew Hefter / Flickr

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