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Showing posts from March, 2017

Colour Palettes for Spring Marketing

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As I post this article, it's snowing heavily here in Nova Scotia. I'm very optimistic that spring will arrive... sometime. My husband and I are itching to get outside in the garden so, when I think of spring, I think of outdoors.
Here are some colour schemes that make me think of spring. All photos are free from pexels.com.





What does your spring marketing campaign look like?

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Favourite Free Image Sources and Graphics Tools for Small Business Marketing

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Wondering where to find free images for your newsletter or blog? These are the most common sources we use for free images:
FREE: http://pexels.comhttp://pixabay.comhttp://gratisography.comhttps://www.goodfreephotos.comhttp://www.freeimages.comhttps://morguefile.comhttp://unsplash.comFREE with Attribution:
https://creativecommons.orgHere are some graphics tools we use often:
Create favicons for your website or blog http://www.favicon-generator.orgCreate buttons easily http://dabuttonfactory.comConvert graphics files from one version to another https://cloudconvert.comColour picker for Chrome http://eye-dropper.kepi.czCompress images https://tinypng.com Of course, snapping your own photos is always a great choice!

photo by Live to Create Photography / Flickr

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17 Reasons to eMail Your Contacts Before Your Next Newsletter Goes Out

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NOTE! Don't jump directly to the list below. There's a caveat and it's an important one.

While these are your reasons for emailing your list, you need to create value or point it out to readers. Frame all your messaging around the thought, "What's in it for my readers?" If you make it valuable to them, you'll feel the love in return.

Here are 17 reasons to email your list, independent of your regular newsletter schedule:
A new or improved product or service - highlight the benefits, not the featuresA demonstration of one way to use your product... and the fantastic results!A new article, video or audio file published onlineA customer success story - and how subscribers can enjoy the same successA customer question and your answer - useful informationA cool tool you just tried - how your contacts can benefitComment on a common myth about your industry - why your subscribers need to knowAnnounce a contestRequest information (feedback, research, and so on) -…

Eliminating Waste and Ageism from My Writing

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In today's society... in today's busy world... our current technological society... and so on. I've written phrases like that more than once. And I've stopped because:

1. These phrases don't add any value to my writing. If I'm writing about the past, I'll say, "In the past..." or some such thing. Similarly if I'm writing about the future. Otherwise isn't the perception it's current?

2. Lots of people don't know a different society, don't remember a time before computers. Technology is hardly new. Anyone over 50 like me has actually been using it longer than anyone younger.

Reserve space in your writing for words that really count, that add meaning to your writing. Eliminate what's left. Make sure every word works. Your readers will thank you for it and show you by coming back to read more.

photo by Street matt / Flickr

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How to Improve Your eNewsletter Results

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Would you want me to be nagging you about your newsletter campaign? Making sure you keep to your schedule, aren't stuck for writing ideas, and regularly check your statistics? I've been told nagging can be very helpful.

Here are some pieces of advice I dish out to clients on a regular basis - not because I like nagging but because I know these things can make a difference.

Plan your content ahead of time. Planning gets you thinking, even if those plans are bound to be broken.

Use a 2-step writing process. Draft and write your content; edit and polish it on another day, or later the same day.

Finalize your copy before it gets inserted into your newsletter. Last minute changes, while not always avoidable, are most prone to mistakes. Your final check should be proofing, not editing.

Try using a Word template to assemble your content. Create one with the appropriate sections and it will operate like a checklist so you won’t forget anything.

Take care with your subject line. Nothing el…

Quick Update on the Canadian Anti Spam Legislation

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It's been 3 years since CASL came into effect in Canada and the grace period ends on July 1, 2017. I know, it's an icky subject but I want to keep you informed. There's a lot to know but I'll keep this really brief.

Here are the two most important things you need to know about CASL right now.

First, if you own a business and use email for business, every email sent is governed by CASL. It has nothing to do with the application you use, or how many people you send to at a time. Many business people seem to think CASL doesn't apply to them. It definitely does!

Second, the good news. Even though CASL applies to your email communication, unless you have many thousands of subscribers, you're unlikely to ever garner enough attention to warrant an investigation by the CRTC. There is possibly some new legislation coming that will allow civil cases although I have a hard time imagining the grounds for any such cases.

For some businesses, such as mine, it's still imp…