Create the Content; Promote the Content
Are any of these your reasons for publishing a business blog... ?
- to be found (on Google or anywhere else)
- to build your reputation
- to be seen as an expert
- to be useful
- to start relationships
Aside from creating content, does your content strategy also include a plan to both distribute your content and attract new readers?
Create the content, then promote the content. It's an ongoing process that you need to keep alive - both for your own benefit and for your fans.
photo by wallyg / Flickr
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