Why is List Building so Important for Small Businesses?


Your contact list should be the most valuable asset your small business has, like a privately owned gold mine.

Once you have added someone to your contact list, you can create more chances to get them as a client or fan, sell them a product or service, and get a referral or testimonial. The possibilities open up.

How many times have you stifled a good idea because you didn't have an interested audience waiting to hear from you?

photo by Merlijn Hoek / Flickr

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Comments

  1. Agree 100%. People always find a reason to put this off but can make the difference between a job (self employment) and a business...

    ReplyDelete
    Replies
    1. It's never too soon to start assembling a mailing list. Thanks for commenting, Lino.

      Delete
  2. Like with anything you do to market your business online, it’s always important to understand the pros and cons before getting started.

    ReplyDelete

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