11 Ways to Make Your Newsletter More Interactive


An interactive newsletter will provoke responses from your readers. Aside from calls to action related to a sales process, interactivity is also good because it makes you more memorable.

#1. Conduct a poll. Use an app (like SurveyMonkey) that allows you to show results after someone takes the poll. Keep it to one question. Publish the results in your next issue.

#2. Include a special offer only for those who make it to the very bottom of your newsletter. Tell readers how to contact you to take advantage of the offer.

#3. Link to a video. This can even be cleverly disguised as a screenshot of the video inserted into your newsletter.

#4. Link to a free resource or some other type of giveaway. Upload the file to your website or Dropbox first, then use that link in your newsletter.

#5. If your newsletter article is also on your blog, link to it and ask people to leave comments there.

#6. Use click-to-tweet and other social media sharing options. Encourage readers to share. If you make it easy, people will share.

#7. Include a menu. An 'in this issue' menu at the top of a lengthy newsletter, allows readers to easily pick and choose what they want to read. Clicking a link in the menu takes the reader directly to the item they want to read. These anchor links can also be used to promote specific items in the newsletter.

#8. You can also have a menu similar to what you have on your website, linking to pages on your website to send more readers there.

#9. Ask readers to connect with you on Twitter, Facebook and so on. Use icons to draw their attention.

#10. Include a list of your recent blog posts, or a collection of blog posts on a particular topic. This moves readers from your newsletter over to your blog. You could include a curated list if you don't have a blog yourself.

#11. Ask for suggestions - for your next issue, for your blog, or for something else entirely. Encourage readers to 'hit reply now'.

photo by The-E / Flickr

Click to Tweet this Article

Comments

Popular posts from this blog

How to Write the Introduction to Your First Newsletter

Introducing Your Very First Issue

Why and How to Do a Wrap-up Article

Knowing When to Go

10 Most Read Blog Posts from 2018

Being Sneaky About Email

Content Template - What I Learned

How to Pay an Invoice through PayPal WITHOUT Using a PayPal Account

Doing What You Can Actually Accomplish Trumps Perfection

Prioritizing Made Easier