October 8, 2016
If You Pay Attention to Your Headline, It will Get Attention
When a client mentioned CoSchedule's Headline Analyzer, I hopped on over to check it out. (Thanks Natasha!) Here's the promise I found there: "The free blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value."
My initial thought was that it would have to be run by algorithms so its value would be limited. But my skepticism turned to enthusiasm with my first use. The rather mechanical breakdown of my proposed subject line was detailed and looked at different success factors.
The Headline Analyzer was useful to help me brainstorm alternatives and especially to consider options I wouldn't have otherwise devised. I think success came partially from paying more attention instead of rushing to publish. Go check it out - it'll take only a few minutes to improve your headline score.
photo by Benjamin Ellis / Flickr
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Linda Daley of Daley Progress Inc. helps busy small business owners get their content in front of their fans. Get 10 QUICK & EASY CONTENT TEMPLATES when you subscribe to her newsletter full of practical marketing tips for small business owners.