It's you who has to develop those clever calls to action for your business. It can be stressful and time consuming. Pacing around the office doesn't help much but I continue to do it.
Keep your inhouse ad agency sharp by scheduling a weekly repeating 30-minute spot in your calendar for each of these activities below:
- Seek inspiration actively, not just when you stumble upon it. Check what experts in your industry are talking about. Find a free ecourse. Buy (and read!) a new business book.
- Find an inspiration buddy. We often find it easier to come up with ideas for other businesses. Reciprocate with another business owner by brainstorming together regularly.
- Stay current. It's so very easy to do a little research while sitting at your desk. This one is a no-brainer!
originally published in Work Better, Not Harder August 23, 2016
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