"Where's the beef?" I was reminded of that when I saw these 3 examples back-to-back on Twitter.
What's missing from the middle post in this screenshot? The beef.
People are picky about what they subscribe to. If you don't give them a good reason to sign up, they won't even get to taste the beef, no matter how many patties there are.
Good calls-to-action are not easy to construct but it's important to make the effort.
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