Summer Action Leads to Fall Success

summer marketing

Summer may be a sluggish time for many businesses but it doesn't have to be. Use the slower pace to your advantage.

Take the Time to Get Inspired

Do more reading. Watch more videos. Have more chats over coffee. Take online or offline courses. All of these will generate ideas for content and beyond. Spend some time refreshing your marketing strategy.

Stick Around

Why don't you be the one who hangs around all summer while everyone else disappears? Whether it's your newsletter, blog or social media, or all three, maintain your commitment to your fans. If not, you might not be missed all summer but people will realise you deserted them when you show up again in the fall.

Use Automation

I'm all for vacations but even then you don't have to drop out of sight. Continue to give value by using tools to schedule social media posts. (My newest toy is Tweet Jukebox. Thanks Anita!) Prepare and schedule your newsletters and blog posts in advance. Use your voicemail and email automated messages to keep people apprised about your availability.

Go forth and make progress this summer!

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originally published in Work Better, Not Harder on June 23, 2016

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