March 30, 2016
How to Flip Off 250,000 People
"No longer are we padding our metrics with
vain, inflated subscribers
who ultimately harm our deliverability and email performance. Instead, we're keeping our email list smaller, but way healthier and more effective."
What Happened to Our Metrics After We Stopped Sending So Much Email
, March 30, 2016
Apparently their metrics are more important than goodwill, mistake or not.
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