March 31, 2016

Bragging Writes

You'll see in this newsletter that success stories make great marketing content. There's positive emotion around a good story - we like to read them and share them. It's a bonus that they come in many different forms: testimonials, case studies, photos of happy customers or completed work, statistics, even video.

Success stories can also be assembled in a lot of different ways. For example:
  • written by you, or by your client
  • spontaneous (such as on Twitter), or solicited
  • about your products and services, or about your business itself (for example, a 10 year anniversary)
  • short or long (useful for different purposes)
  • numerical or graphic (such as statistics)
Don't stop at collecting testimonials. There are many more ways to tell your story.

originally published in Work Better, Not Harder March 30, 2016

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