A recent iContact webinar listed "lack of presentation skills" among the top content marketing challenges. The others are no time, fear, and lack of imagination.
The term "presentation skills" makes me think of PowerPoint, not online marketing. It's certainly an apt description but what does it mean specifically?
- Technical skills related to using software applications
- Technical skills related to graphic design
- Creativity and an eye for design
- Hyper-attention to detail
If you don't excel at these things, you should be delegating them to someone who does... and spend your time doing what you do best. An expert will help you overcome those other challenges, too!
photo by alexander.lissa / Flickr
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