You might be the nicest person in the world to work with. You might be the best at your craft. You might offer the greatest value for money. You might do all the right things.
But your potential customers won't know that unless your personality and 'secret sauce' come through in your marketing.
Marketing is progressing beyond words and pictures... to actions.
Did you reply to that Facebook comment? Have you kept to the schedule you've promised your blog or newsletter readers? Are you regularly sharing your expertise with others, without expectation of something in return? Are you making people laugh? And are you there to share in it?
photo by Art Dino / Flickr
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