December 18, 2015
What do iWatches and Zombies have to do with eMail Marketing?
Using a news story or pop culture as a hook can create interest that attracts readers. Keep your subject line (or headline) relevant and appropriate, though, or you'll forsake credibility.
"What will Happen to eMail Marketing on the iWatch?" is a good example, even if a horrible thought.
"What will Happen to eMail Marketing during a Zombie Apocalypse?" is not a good example. (I admit to giving it some thought but, really, there's nothing to write about.)
photo by Sangudo / Flickr
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Linda Daley of Daley Progress Inc. helps busy small business owners get their content in front of their fans. Get 10 QUICK & EASY CONTENT TEMPLATES when you subscribe to her newsletter full of practical marketing tips for small business owners.