What do iWatches and Zombies have to do with eMail Marketing?


Perhaps nothing.

Using a news story or pop culture as a hook can create interest that attracts readers. Keep your subject line (or headline) relevant and appropriate, though, or you'll forsake credibility.

"What will Happen to eMail Marketing on the iWatch?" is a good example, even if a horrible thought.

"What will Happen to eMail Marketing during a Zombie Apocalypse?" is not a good example. (I admit to giving it some thought but, really, there's nothing to write about.)

photo by Sangudo / Flickr

Click to Tweet this Article

Comments

Popular posts from this blog

How to Write the Introduction to Your First Newsletter

Introducing Your Very First Issue

Working Alone Doesn't Have To Be Lonely

Should You Be Concerned with SEO?

Why and How to Do a Wrap-up Article

Is Your Information Shareable?

My Favourite Client

Content Template - The Newsjack

Boost Your Expert Reputation with an Evergreen Series

Why Does Everybody Know Me?