Research - What are your Competitors Doing?
If you've been doing a newsletter for more than a year, it's a good idea to examine your strategy, look at your stats, and implement some positive change. You don't want your email campaign to get stale.
Doing that, of course, means generating ideas. One way to do that is to look at what your competition is doing. Are they doing something well that you can expand on? Are they missing an opportunity that you can take advantage of? Is there a chance to collaborate?
Take a few minutes to sign up for your competitors' newsletters. Pay attention to the sign-up process, too.
photo by HowardLake / Flickr
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