If you're beating around the bush, you're wasting time and possibly money. Neil Everton of Podium Media and Communications Coaching suggests we look at our writing with a critical eye and ask: "Am I prepared to pay $1 for every word I've written?"
Unproductive words and phrases abound. I've written before about wimpy phrases to avoid; here are some slightly pretentious ones to also slice out.
“Due to the fact that...”
Use “because” at the beginning, or rearrange the sentence to use it in the middle.
“For the most part...”
Eliminate this one completely without changing your meaning.
“In my opinion...”
Use “I think” or eliminate it all together. I'm already expecting your opinion if I'm reading your writing.
“On a regular basis...”
Save $3 here by using “regularly” or “always” at the end of the sentence instead.
“The first step is to...”
Chop out 4 words and simply use “first”.
Using more words doesn't mean you'll get read more - likely the opposite. Forget those 1000 word essays from high school. Writing great content is about keeping the words that do the work and eliminating the rest. How much money can you save on your next article?
photo by Capture Queen ™ / Flickr