Once You're Hooked...


I came across what seemed like an amazing deal on web hosting. Because I'm very familiar with the company making the offer, I paused to have a better look.

Wow, I was thinking, they're really cutting prices to get business. Because I'm familiar, it also seemed a little out of character. So, I went hunting for the small print and there it was in tiny light grey at the bottom. Only 99 cents a month but it only applies to the first month.

How many people are going to feel a little ripped off or a little stuck when they realize what they signed up for? Quite a way to deflate a new website experience.

Now I know there are all sorts of businesses that use a prepaid subscription model. It's easy to to say all the info is there, but what if your customers don't understand it? It's a business model that relies on uneducated consumers.

Wouldn't it be better to have a business model where people know exactly what they're signing up for and exactly what the costs will be? That would actually be a bit novel, perhaps even a bit unexpected.

Having customers who want to work with you rather than customers who feel trapped is going to be much more effective for business growth.

photo by SomeDriftwood / Flickr
originally published in Work Better, Not Harder April 14, 2015

Click to Tweet this Article

Comments

Popular posts from this blog

How to Write the Introduction to Your First Newsletter

Introducing Your Very First Issue

Why and How to Do a Wrap-up Article

23 Things to Put in Your Small Business Newsletter

10 Most Read Blog Posts from 2018

Content Template - Share a Concept

Content Plans were Made to be Broken

Email Marketing 101

BE the Rabbit Hole

Content Template - The Newsjack