Sometimes this can be a challenge when talking about certain topics. For example, I've had to change the word 'sex' to 'gender', and another time to 'sexual'.
But what do you do when 'kick ass' is exactly the right message you want to send? It doesn't have to be a show stopper. Find some creative way around it.
Here's an example. Debi at New Life Business Solutions sent me her content with the subject line filled in as "Need a kick in the ass?" It had to change. The alternative was "Need a kick in the posterior area?" Hardly catchy, but maybe intriguing. I tried to make up for it inside.
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