Let them Unsubscribe if they don't want your Stuff
Recently the first fine was handed down from the CRTC for violations of the new Canadian Anti Spam Legislation (CASL). The abuse had two parts:
- having no unsubscribe function
- content not relevant to those receiving it
This is a relatively easy solution to a risky situation. Reputable bulk email service providers (ESPs) are not that costly to use. It also sends a message to your subscribers that you care about their opinions and are willing to pay for them.
If you make unsubscribing easy, it will be a non-experience rather than a bad one - for both you and the subscriber.
photo by 28 Dreams / Flickr
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