Recently the first fine was handed down from the CRTC for violations of the new Canadian Anti Spam Legislation (CASL). The abuse had two parts:
- having no unsubscribe function
- content not relevant to those receiving it
This is a relatively easy solution to a risky situation. Reputable bulk email service providers (ESPs) are not that costly to use. It also sends a message to your subscribers that you care about their opinions and are willing to pay for them.
If you make unsubscribing easy, it will be a non-experience rather than a bad one - for both you and the subscriber.
photo by 28 Dreams / Flickr
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