eMail Marketing for Business Networking Associations


Business networking groups are in a unique position to grow their subscriber list exponentially faster than many other organizations. This also means they're in a fine position to benefit from providing useful and interesting content to their subscribers. Unfortunately this opportunity is often wasted.

A networking group will benefit from building a mailing list and sending out a regular newsletter because:
  • It reminds subscribers of upcoming meetings and agendas.
  • It encourages non-members to attend as guests.
  • It can market the benefits of membership to non-members.
  • It’s a way of staying top-of-mind within the association’s community.
  • It provides a way to promote and seek sponsors for big events, like annual fundraisers.
  • Creating valuable content is relatively easy.
On top of all this, associations can make use of a private list to communicate with members about members-only information.

Popular posts from this blog

How to Write the Introduction to Your First Newsletter

Introducing Your Very First Issue

Why and How to Do a Wrap-up Article

Content Template - The Newsjack

What Are You NOT?

Your Subject Line should Signal Your Intentions

Old Marketing Tricks

Branding Audit Checklist

Content Plans were Made to be Broken

The Work of Small Business Blogging