eMail Marketing for Business Networking Associations


Business networking groups are in a unique position to grow their subscriber list exponentially faster than many other organizations. This also means they're in a fine position to benefit from providing useful and interesting content to their subscribers. Unfortunately this opportunity is often wasted.

A networking group will benefit from building a mailing list and sending out a regular newsletter because:
  • It reminds subscribers of upcoming meetings and agendas.
  • It encourages non-members to attend as guests.
  • It can market the benefits of membership to non-members.
  • It’s a way of staying top-of-mind within the association’s community.
  • It provides a way to promote and seek sponsors for big events, like annual fundraisers.
  • Creating valuable content is relatively easy.
On top of all this, associations can make use of a private list to communicate with members about members-only information.

Popular posts from this blog

How to Write the Introduction to Your First Newsletter

Introducing Your Very First Issue

Why and How to Do a Wrap-up Article

23 Things to Put in Your Small Business Newsletter

Using Lists to Embrace Change

10 Most Read Blog Posts from 2018

Email Marketing 101

Content Template - Share a Concept

BE the Rabbit Hole

Content Plans were Made to be Broken