I've had people look at me a little oddly when I say that a newsletter is a great way to build relationships and start conversations. That's because a newsletter is often thought of as one-way communication - a broadcast, like a newspaper.
I find myself at a bit of a loss when it comes to describing what I mean, even though I've seen it happen countless times. This quote I found recently on Twitter sums it up nicely:
Writing, when properly managed, is but a different name for conversation.
- Laurence Sterne
There is a way of writing that connects with your readers and draws them in. You can tell when you're achieving this by the replies you get after your newsletter goes out. That is the start of the conversation and then it's up to you to keep it going.
photo by Ed Yourdon / Flickr
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