Often the colours of logos, websites, newsletters and other branded marketing materials follow the current fashion colour trends, like many other things.
Here are the Pantone Spring 2015 colours - I've added the HTML# for each:
"This season there is a move toward the cooler and softer side of the color spectrum. An eclectic, ethereal mix of understated brights, pale pastels and nature-like neutrals take center stage as designers draw from daydreams of simpler times."
My first project will use Strawberry Ice, Scuba Blue and Lucite Green on pale grey. Can't wait to start!
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