In the book, Getting Business to Come to You, was a suggestion to use your own name and a play on words if you were fortunate to have such a name. I was lucky to have recently married a fellow with the last name Daley (for more reasons than his name, of course). So, I thought ‘daily’ and searched that word on Google. The overwhelming response was ‘Daily Progress’, with links to a multitude of newspapers in North America and Europe. At the time I was not doing newsletters, but I felt that ‘progress’ was certainly the result my clients were wanting, so ‘Daley Progress’ it was.
Interestingly, now that my company name actually aligns more fully with what I do, the loose association to the declining newspaper industry may be lost before too many more years go by.
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