September 16, 2014

Cashing in on Social Credit

We small business owners are constantly working hard to build our mailing lists, our business colleagues and referrers, our Twitter followers, our LinkedIn contacts, our Facebook likes, our blog readership - our social credit. I easily spend at least 25% of my work time on these activities and I bet you do, too. What are we saving it all up for?

Definition of 'leverage': use (something) to maximum advantage.

My social credit is a business resource built with a significant investment. I'm about to write a withdrawal slip!

Many of you have been reading our newsletter and blog for several years, and some of you are more recent contacts. I hope I have built up enough social credit with you to ask for your attention...

First, if you haven't already, please take just a second to vote for which is better - phone or email. We're striving for good participation in the vote so the results will be relevant. Thanks!

If you're in the Halifax area, Mary Jane Copps and I would love it if you'd join us for our public luncheon debate at YukYuks on November 5th. Phone vs. eMail will be a fun learning experience with good food and great company. Bring your favourite client! Get details and tickets here.

If you're in the Regina area, I hope I'll get to see you at the Your Marketing Made Easy conference on October 21st. I'll be facilitating two workshops that day - Your First Blog: Start a New Habit with a Plan (beginners) and Love your Blog Again: Content Ideas to get you Unstuck and Inspired (advanced). Get details and tickets here. Early bird pricing till September 18th!

Finally, I'm thrilled that our Work Better, Not Harder blog was recently plugged as “unique and original” by a Toronto digital marketing agency in Top 10 Canadian Marketing Blogs Worth Checking Out. You can get our blog posts by email - see upper right on blog.

Thanks for letting me make this withdrawal!

originally published in the Work Better, Not Harder newsletter, September 16, 2014

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