Is your Sign-up Form CASL Compliant?


You already know about the identification requirements that need to be in the footer of commercial electronic messages (CEMs) to be compliant with CASL: name, mailing address, plus either phone # or email address. Do you know that this information must also be near, or "easily accessible" from, your sign-up form if you want to gain express consent?

Take a moment and check your website to see if this contact information is there. Perhaps you have a contact page with this info on it, or have it in your page footer - that's good. You might also put it on your redirect page if you have one. (That's your web page where a new subscriber ends up after clicking 'sign up'.)

Also note: "An individual must take action to opt-in to a stated purpose." Is there a description of what people are signing up for? (It's also a good time to test your form by signing up to make sure it works.)

While you're there looking, think about how you can make your sign-up form more enticing. Have you got a call to action? Here are some tips to make the most of your sign-up form.

photo by hfabulous / Flickr

Click to Tweet this Article

Comments

  1. Linda - stop adding to my "to do " list! Just kidding. This is very, very helpful. Thank you.

    ReplyDelete
    Replies
    1. You're all good - I checked. Love your new website www.thephonelady.com

      Delete

Post a Comment

Popular posts from this blog

How to Write the Introduction to Your First Newsletter

Introducing Your Very First Issue

Why and How to Do a Wrap-up Article

Writing the Wrong

The Bottom Line About Newsletter Bottoms

Sudden Appearances and Why They May Not Work

What's the Best Day of the Month to Send a Newsletter?

Pick a Topic Like You Would Pick an Apple

That was a Great Conversation But...

This is Why People Who Subscribe Don't Get Your Stuff